Monday, October 24, 2016

Search Engine Optimization and Security Certifications

10/24/16 I typed "security certification" into Google using the Firefox browser. Observations:
363M results
6 paid ads: ISACA, CTC.EDU, ASIS, Denimgroup, Cybervista, apus.edu (I had never heard of most of these before)
Top organic hit is Comptia Security +.  NOTE: Security + is mentioned 4 times on page 1 Google
Top article: "Darkreading's 10 Security certifications to boost your career"  They list the GSEC first.
0 mention of GIAC on page 1 of Google results

Initial recommendations:
1) Do not pay for ads, it is a crowded field so it will cost money and yield minimal results
2) Create a short list of distinctives, suggested examples:

  • GSE, most advanced cybersecurity certification, this is halfway down the page for search term GSE.
  • GIAC Advisory Board, best home field advantage in the industry, (my blogpost was 2nd hit)
  • Cybersecurity skill specific certification, that Google search term does not mention GIAC and ISACA is second organic hit, "ISACA is First to Combine Skills-based Cybersecurity Training with Performance-based Exams and Certifications to Address Global Cyber Talent Shortage"
  • ETC, ETC
2A) Build content for your desired distinctives linking back to GIAC. I am modeling that behavior in this blogpost, (note that I am not linking to "the other guys).
3) For each GIAC certification, type the search term into Google. For instance for the search term "GPEN" the first hit is a vaporizer. Build an article about the certification that links to the appropriate cert page.



6 comments:

  1. This is an awesome article. You defined every thing in very simple manner. Thanks for posting such a wonderful post. I will visit you site again website design westchester ny

    ReplyDelete
  2. If you want your website image appear in Google search engine result you need image SEO That's why image tag is so important Calgary Seo

    ReplyDelete
  3. The world of Internet is becoming more competitive, and those developers who perform SEO in the websites will have an advantage in increasing the company's audience and customers.

    ReplyDelete
  4. The engines will probably never fully disclose the algorithms that drive their crawlers, but the fundamentals of SEO are firmly established.blog comments

    ReplyDelete
  5. If you looking for best Digital marketing institute in jaipur then join us, we provide best learning environment for more detail click on SEO Training Institute in Jaipur

    ReplyDelete
  6. Nice to be visiting your blog again, it has been months for me. Well this article that i've been waited for so long. I need this article to complete my assignment in the college, and it has same topic with your article. Thanks, great share. seo

    ReplyDelete